Aligning business and brand
Helping to build relevant brands is my thing
In Norwegian:
In Norwegian:
Knowing how you want your business/brand to be spoken about and consumed, comes down to goals, intentions and design. The way I look at things, at the very least, design should solve problems and create commercial benefit.
Strategic design can:
Capture a bigger market or break into a new market.
Capture a bigger market or break
into a new market.
Build on brand equity while progressing the business / brand image.
Build on brand equity while progressing
the business / brand image.
Enhance a new product or service offering.
Get a company back on track after a merger or take over.
Get a company back on track after
a merger or take over.
Expanding Australia wide
Flannerys Organic & Wholefood Market
Simplifying brand architecture
Fiordland Outdoors Co. NZ.
Taking ownership of a family business
Can Tho Kitchen Bar
Lovely aesthetics are lovely, but design should be strategic, analytical and purpose driven
Every project starts with a conversation and intent. After more than 15 years in the industry, I know that successful design isn't one flash of brilliance or a stab in the dark. Arriving at the final destination is a carefully organised adventure packed with curiosity, understanding and challenges.
I approach all projects with a very simple method, broken down into stages and steps: strategy, positioning and visual design. I like to call this structured creativity.
Kate Moloney
Taking control of the winds and blowing where they take her
Kate Moloney.
Taking control of the winds and blowing where they take her.
Kate Moloney
Taking control
of the winds and blowing where they take her
60% this:
Business purpose
Business values
Business story
Naming
Brand strategy
Brand development
Brand manuals
It’s safe to say that Kate doesn’t like to sit still. She is driven by curiosity and ambition. This filters through every aspect of her life. From formerly competing on the international stage in bodyboarding, living in 4 different countries to co-founding her own creative agency and once embarking on a 6-month self-supported cycling trip from Ireland back to Australia, Kate likes to make things happen.
Guided by the ocean and creative inclinations, everything she does is with purpose and vision. Taking control of the winds and blowing where they take her, Kates arrival in Norway is yet another - but more final - destination and learning opportunity.
With over 15 years in the creative industry, Oslo based Australian graphic designer and brand strategist Kate has designed for and led teams within Westfield, Telia, Royal Bank of Scotland, Oakley, Billabong and Tesco.
Kates design thinking and ability to make the most complex problems simple enables her to unpack and solve social, business and organisational problems. It’s this ability and experience, combined with her high level of strategic graphic design skill that helps to redefine the value design can play within a business.
60% this:
Business purpose
Business values
Business story
Naming
Brand strategy
Brand development
Brand manuals
40% this:
T-shirt prints
Brochures
Flyers
Annual Reports
Internal Communications
Signage
Spatial Graphics
Event artwork
Websites
40% this:
T-shirt prints
Brochures
Flyers
Annual reports
Internal communications
Signage
Spatial graphics
Event artwork
Websites
It’s safe to say that Kate doesn’t like to sit still. She is driven by curiosity and ambition. This filters through every aspect of her life. From formerly competing on the international stage in bodyboarding, living in 4 different countries to co-founding her own creative agency and once embarking on a 6-month self-supported cycling trip from Ireland back to Australia, Kate likes to make things happen.
Guided by the ocean and creative inclinations, everything she does is with purpose and vision. Taking control of the winds and blowing where they take her, Kates arrival in Norway is yet another - but more final - destination and learning opportunity.
With over 15 years in the creative industry, Oslo based Australian graphic designer and brand strategist Kate has designed for and led teams within Westfield, Telia, Royal Bank of Scotland, Oakley, Billabong and Tesco.
Kates design thinking and ability to make the most complex problems simple enables her to unpack and solve social, business and organisational problems. It’s this ability and experience, combined with her high level of strategic graphic design skill that helps to redefine the value design can play within a business.
Creating good businesses is collaborative
Creating good businesses is collaborative
Contact
Thorvald Meyers Gt 30
Grünerkøkka
0555
+47 900 23 663
kate@moloneyme.com
Contact
Thorvald Meyers Gt 30
Grünerkøkka
0555
+47 900 23 663
kate@moloneyme.com
Aligning business
& communications
Looking to take an idea to the market, or in business already?
Get in touch to chat about design that goes beyond aesthetics.
Aligning business
& communications
Looking to take an idea to the market,
or in business already?
Get in touch to chat about design
that goes beyond aesthetics.
Subscribe to my newsletter
A bit sporatic, but some good stuff to inform and occasionally entertain.