Through focus groups and workshops we assimilated the Flannerys brand story which formed the foundation for all future communications.
The brand went through a refresh and developed graphic communications toolkits to facilitate change across a number of locations. The branding process was rolled into the bigger picture of opening a new flagship store and cafe at Victoria Point, Australia. This dramatically transformed the face of Flannerys, making the brand more accessible to everyone and creating a framework for future expansion.
Here's what the Flannerys Marketing Manager, Kate Lyons had to say about the process:
"A huge thank you to the Harmonica team – the passion, energy and commitment they showed to help us refresh the Flannerys brand was outstanding. It was fantastic to be able to partner with such a talented local design team – and to find one on the Gold Coast where our iconic brand first came to life was a true gem.
Kate, Rach and John fully embraced the brief and ensured the family history, values and belief we all have in making good, wholesome food available to all – shine through. Thank you – for the passion, understanding and long hours put into this project. Our team are immensely proud of what you have helped us create."
Through focus groups and workshops we assimilated the Flannerys brand story which formed the foundation for all future communications.
The brand went through a refresh and developed graphic communications toolkits to facilitate change across a number of locations. The branding process was rolled into the bigger picture of opening a new flagship store and cafe at Victoria Point, Australia. This dramatically transformed the face of Flannerys, making the brand more accessible to everyone and creating a framework for future expansion.
Here's what the Flannerys Marketing Manager, Kate Lyons had to say about the process:
"A huge thank you to the Harmonica team – the passion, energy and commitment they showed to help us refresh the Flannerys brand was outstanding. It was fantastic to be able to partner with such a talented local design team – and to find one on the Gold Coast where our iconic brand first came to life was a true gem.
Kate, Rach and John fully embraced the brief and ensured the family history, values and belief we all have in making good, wholesome food available to all – shine through. Thank you – for the passion, understanding and long hours put into this project. Our team are immensely proud of what you have helped us create."